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PHP is a new scripting language originated
in 1995 by Rasmus Lerdorf and stands for Personal Home Page
Tools."
In just 10 short years, this language has become a favorite of
internet marketers and small business webmaster with newer and
more stable versions of the language being developed as recently
as July 2004.
Why is PHP so popular?
Before PHP, there was Javascript. Javascript does some really
cool things like rotate ads, graphics, text but, unfortunately,
it is simply not readable by the search engines.
Those of us working on the internet love PHP because it does
all the Javascript does and everything that does and the turns
up on the page is read and counted by the search engines.
This means that if I want to import and rotate articles to keep
my content sites full of good, search engine friendly content
and make that content fresh, I can use PHP to accomplish this.
Now, to make this happen. I need to get a script written in PHP
and learn how to install the script on a web server. PHP is not
a software that I can simply download, install and open on my
computer.
Still, I have managed to master, at least, the installation of
many PHP scripts as well as managed to even modify the script
enough to make my installation unique to my site. My Business
Womans Directory is one such PHP run script that I have modified
for uniqueness.
Where To Find PHP Scripts
You can find PHP scripts at sites that host a listing of hundreds
of different scripts of all kinds including CGI and Java such
as hotscripts.com. These sites have a section of scripts written
just in PHP at which Ive found some really nice free scripts
and some low cost PHP scripts to improve my websites performance
and placement in the search engines.
If I had time, I would learn to write PHP since there are so
many ways a webmaster and internet marketer could use the script
to help with automation and site improvements.
Maybe someday, Ill find the time to become a PHP expert but for
now, I am happy to be a PHP dummy and use the scripts ready-made
for innovative small business webmasters!
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